The San Luis Rey Beer Cup is built on an educational foundation, aimed at elevating product quality through courses, open knowledge-sharing, and certified competitions.

Together with Mead Madness Cup Americas, we welcome certified judges, researchers, and industry professionals under official international guidelines such as:

• BJCP (Beer Judge Certification Program)

• MJP (Mead Judging Programme)

• AESHI (Spanish Association of Mead)

• EMMA (European Mead Makers Association)

• Homebrewers Association

• CERYDER A.C.

Our goal is to empower the fermented beverage movement in Mexico and Latin America by recognizing outstanding quality and talent.